Episode 2: Growing up a Brand New Product…and Company, to boot

Company and Product Growth

Written By Tridiuum CEO Mark Redlus

Picking up right where we left off on the drive to Atlantic City…

Due to the “7-minute session kickoff” I had arrived a little late for the start of the two-day conference in Atlantic City.  As Atlantic City goes, if you’re going to have a conference, this is the place.  I had already decided that I wasn’t going to stay over due to the fact that my wife was scheduled to have surgery later that week, and I needed to get home, but I got my room keys anyway so that I could have a home base and could freshen up for the afternoon and early evening events.  For those who haven’t been to this conference, you should go.  If you have the opportunity and/or are blessed with an invite, this conference on the east and west coasts is an intimate gathering of about 250 healthcare marketplace customers, thought leaders, and technologists. You can actually talk to everyone. So, put it on the calendar.  Okay, end of plug. I entered the massive ballroom, appropriately decked out with dueling 20-foot video screens behind the dais, an enormous stage, and that intimate group mentioned above.  I had made it for the Innovation segment, with presentations from one of the world leaders in health care delivery and SamsungTM set to start.  

The speaker from said leading health care delivery system (hereinafter referred to as “LHCDS”) spent a great deal of his time talking about the importance of “patient activation.” This refers to the idea that a patient is engaged in their own healthcare in that they are no longer simply turning over the outcome of their health to their doctor or care team alone, but that the patient is the captain of their own health, their own health outcomes, with doctor and care team providing much needed advice and input.  LHCDS went on to demonstrate that activated patients had significantly better outcomes than those patients that were either less activated or not activated at all. Finally, they went on to remark, technology and its usability played a powerful role in activating patients. The representative from LHCDS encouraged those of us in the audience to take patient activation seriously when building new products and technology for patient care. After all, the point of everything we’re all working on is to improve overall patient health and outcomes, isn’t it?  I know what you’re thinking. Didn’t I just leave a team a few hours earlier in the conference room to work on just that?  7-minute challenge? Spooky. Oh just wait.

Enter inspiration.  But first, a small digression.  Everyone who knows me knows that I’m a big AppleTM fan (read: Zealot). But seriously, like many of you reading this, I love Apple products because of the way that they are designed and the loving intent with which they are crafted.  From the opening of the box and powering them on to weeks later realizing that you still haven’t powered them off yet – That’s an experience.  So, consider me pleasantly surprised that 5 minutes into Samsung’s presentation, I was held at rapt attention. Samsung’s Global Chief Medical Officer was walking about the stage demonstrating Samsung’s newest device, a watch. Specifically, a wearable (the first real one that I had seen).  It was the Samsung LifeGearTM, and it was cool.  But even cooler was what the CMO was saying while demonstrating the device. He was talking about the critical health care pillars in Samsung’s playbook.  The fifth pillar stopped me in my seat – Behavioral Health.  Whoa.  That was us. He went on to say at that time that the one they didn’t have quite figured out was, in fact, Behavioral Health.  Bigger Whoa! I had a sudden urge to launch from my seat and approach the podium, but I thought better of it and waited for the break. I approached their CMO in the break Hall; I asked him questions, relayed what we were working on at the company, and we agreed that we would connect up in the next few days or so, after the conference.  I bolted from the hall, knowing that I had to write this down before I lost it.

I had just seen, over the course of 90 minutes, a vision for what might be possible for our company, our employees, and most importantly our customers and their patients.  

#Behavioralhealth #MentalHealth #Wellness #Tridiuum #Mobile #Healthcare #Wecandothis