Written by Tridiuum CEO Mark Redlus
Picking up right where we left off last week: “Executing on a great idea…”
Thankfully, and with tremendous encouragement, our CEO “green-lighted” Tina and me to pursue this idea on a dual commercial/research course. We would develop this with commercial intent, but would seek to validate “what worked” through a combination of research and feasibility efforts. At the same time, Scott Johnson made a monster introduction to the Apple Business team in Philadelphia. Things were heating up.
Take-your-child-to-work-day. If there was ever a day to take my step daughter, Ella, to work with me, today was the day. It was a crisp, early Spring day as Ella and I drove into Center City, Philadelphia for the first of what would prove to be numerous meetings with the Apple Business team. At the time, there were only two dozen Apple executive briefing centers in the world; Philadelphia is home to one of them. Suffice it to say, it does not disappoint. As Scott, Ella, and I wound our way through the hustle and bustle of the Apple retail store on Walnut street, we were spotted by a greeter that seemed to recognize where we were headed. She ushered us quickly back to the “magic door” in the back of the store. I always wondered what was going on back there, I was about to find out. The three of us were greeted by a pair of stainless steel elevator doors, just past the doorway, and an Apple employee named Joe. He was excited. That was good. We hadn’t even told him our story yet.
The doors opened up and we proceeded down a beautiful hallway to a giant glass enclosed briefing room. It looked like it could’ve sat 20 people comfortably. We entered the large room and were greeted by one of the Apple Business team members, Nick. As we wheeled around into the room, a 12-foot flat panel display took up the better part of the wall, with multiple large 40-inch flat panels adorning the near and far walls on the ends of the room. I have to admit, this was cool. We did some brief introductions, Joe setup Ella with a preview Apple Watch to play with during our conversation and then jumped right into it. From the start, the Apple team members could not have been more energized. They each spoke about how much it personally excited them and that using the Apple Watch and iPhone to help support breast cancer patients was right down the middle of the fairway for them. Apple had made huge bets with music, mobility, and entertainment with the iPod, iPhone and iPad, but now, under Tim Cook’s leadership, they were going to make a big bet with health and wellness. We were about to make a big bet too. We were aligned. Now, for the hard part – We needed to find a ready and willing health system to help make this reality. The search was on.
To Be Continued…
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