Episode 6: “Cool Moments” Growing up a Brand New Product…and Company, to boot

Company and Product Growth

Written by Tridiuum CEO Mark Redlus Picking up right where we left off last week: “Executing on a great idea…” Thankfully, and with tremendous encouragement, our CEO “green-lighted” Tina and me to pursue this idea on a dual commercial/research course.  We would develop this with commercial intent, but would seek to validate “what worked” through a […]

Episode 5: “Building a Narrative” Growing up a Brand New Product…and Company, to boot

Company and Product Growth

Written By Tridiuum CEO Mark Redlus Picking up right where we left off last week: “The brain trust was growing…” Right after the holidays, early January 2015, I asked the Innovation Lab team members at the company to do something a little “off the wall.” They were coming to expect “off the wall” from me. In […]

Episode 4: “Starting with Why” Growing up a Brand New Product…and Company, to boot

Company and Product Growth

Picking up right where we left off last week: “This is going to change everything…” What happened next? Pure unadulterated excitement. Almost a “knowing” joy.  James and I walked out of the conference room that day, finished up some emails and to-dos, and began our respective drives home.  What I hadn’t planned on, and what would mark […]

Episode 3: Growing up a Brand New Product…and Company, to boot

Company and Product Growth

Written By Tridiuum CEO Mark Redlus Picking up right where we left off last week headed home from the conference… Shortly after dinner, I headed home. I had that feeling, you know the one, where you know something had fundamentally just changed, and you weren’t quite sure what you were going to do next, but you […]