Episode 6: “Cool Moments” Growing up a Brand New Product…and Company, to boot

Written by Tridiuum CEO Mark Redlus Picking up right where we left off last week: “Executing on a great idea…” Thankfully, and with tremendous encouragement, our CEO “green-lighted” Tina and me to pursue this idea on a dual commercial/research course.  We would develop this with commercial intent, but would seek to validate “what worked” through a […]

Episode 5: “Building a Narrative” Growing up a Brand New Product…and Company, to boot

Written By Tridiuum CEO Mark Redlus Picking up right where we left off last week: “The brain trust was growing…” Right after the holidays, early January 2015, I asked the Innovation Lab team members at the company to do something a little “off the wall.” They were coming to expect “off the wall” from me. In […]

Episode 4: “Starting with Why” Growing up a Brand New Product…and Company, to boot

Picking up right where we left off last week: “This is going to change everything…” What happened next? Pure unadulterated excitement. Almost a “knowing” joy.  James and I walked out of the conference room that day, finished up some emails and to-dos, and began our respective drives home.  What I hadn’t planned on, and what would mark […]

Episode 3: Growing up a Brand New Product…and Company, to boot

Written By Tridiuum CEO Mark Redlus Picking up right where we left off last week headed home from the conference… Shortly after dinner, I headed home. I had that feeling, you know the one, where you know something had fundamentally just changed, and you weren’t quite sure what you were going to do next, but you […]